Fuck the Algorithm. We Choose Freedom.
We quit performing our lives today.
Not just on Instagram—everywhere. The endless hustle for validation, the careful curation of moments that should be messy, the performance of happiness when what we really need is honesty about the struggle.
We're done.
The Performance Is Killing Us
You know what's fucked up? We almost didn't write this because we were worried about "engagement." That's when you know the machine has gotten into your head—when you second-guess your own truth because it might not "perform well."
We built RPR to escape the bullshit metrics that dominate cycling culture. No more Strava segments defining worth. No more gear reviews disguised as ads. No more "inspiring" content that's really just lifestyle porn.
But somewhere along the way, we got sucked back into the same trap. Different platform, same poison.
Instagram became our dealer, and engagement became our drug.
Here's What Actually Happened
We started performing freedom instead of living it.
Every ride became content. Every moment got filtered through "how will this look?" The bike that saved Björn's sanity after his father's death, the trails that taught us who we are—all of it reduced to squares optimized for algorithmic approval.
The platform that connected us to our people became the thing keeping us from actually connecting. Ten percent reach means ninety percent of you never see what we create. We're shouting at ghosts while the machine profits from our labor.
But the real damage isn't the algorithm.
It's what we became while trying to beat it.
The Cycling World Is Choking on the Same Shit
Ever notice how cycling social media feels increasingly hollow? Everyone's got the same sponsored gear, the same "epic" routes, the same performative authenticity that somehow feels completely fake.
The stories that matter—the ones about mental health, about finding yourself when everything falls apart, about the uncomfortable truths of trying to stay human in a world that wants to consume you—those get buried under whatever content keeps people scrolling longest.
Meanwhile, Chris is out there feeling like they don't belong because they don't fit the influencer mold. Because their struggles are too real, their victories too small, their gear not shiny enough for the feed.
We're part of the problem. Every time we optimize for the algorithm instead of speaking truth, we're telling Chris they're not enough.
Fuck that.
What Freedom Actually Looks Like
Freedom isn't getting more followers. It's saying what needs to be said without asking permission.
Freedom isn't going viral. It's connecting with the people who matter, even if that's fifty humans instead of fifty thousand.
Freedom isn't playing the game better. It's choosing not to play rigged games at all.
So we're moving our real voice where no algorithm can touch it. Where we can talk about Björn's anxiety without worrying if it's "too heavy" for the feed. Where we can share the routes that broke us, not just the ones that make us look strong. Where we can admit that some days we don't want to ride at all, and that's part of the journey too.
The Uncomfortable Truth About Community
Real community isn't built on likes and shares. It's built on showing up when it's hard. On saying the thing everyone's thinking but nobody's posting. On creating space for the parts of ourselves we usually hide because they don't photograph well.
Every cycling platform is selling community, but they're delivering audience. Audience watches. Community participates. Audience judges. Community holds space.
We want community. We want the conversations that happen after the cameras stop rolling. We want to connect with the version of you that exists between the posts—the one dealing with real shit, asking real questions, fighting real battles.
This Is Bigger Than Instagram
This is about rejecting performative culture everywhere it shows up.
The Strava segments that turn joy into competition. The gear culture that makes you feel inadequate for riding what you have. The wellness industry that monetizes vulnerability. The entire fucking system that tells you your worth is measured in metrics.
We're choosing different.
Every time we prioritize connection over content, truth over engagement, depth over reach—we're choosing different. Every time we ride for the feeling instead of the photo, share the struggle instead of just the summit—we're choosing different.
What We're Building Instead
Direct connection. Unfiltered stories. Real fucking conversations about what it means to stay human while everything around us becomes content.
You'll get the routes that scared us, not just the ones that looked good. The gear that failed at the worst moment. The days we didn't ride because mental health mattered more than consistency. The victories that won't fit in a highlight reel but changed everything anyway.
No algorithm between us and the truth.
No performance metrics defining what's worth sharing.
No bullshit.
The Choice Is Yours
You can keep scrolling through feeds designed to make you feel inadequate while selling you solutions to problems they created.
Or you can come with us.
We're building something different. Something that puts humans before metrics, connection before content, truth before performance.
It won't be optimized for anything except honesty.
And honestly? That's exactly what the world needs right now.
The road is wide enough for everyone, but only if we stop performing our journey and start actually living it.
Choose freedom. Choose truth. Choose connection over content.
Choose different.
— Björn & Jana
Real stories, real struggles, real freedom. No algorithm required. Join us.